/motifs ad infinitum-remediation in time_selçuk artut
level01_communicationstrategy_@hope alkazar_xtopia immersive
Motifs ad Infinitum is an immersive interactive experience by Selçuk Artut, presented in collaboration with XTOPIA Immersive and and exhibited at HOPE Alkazar. Inspired by historical Islamic geometric patterns from the Esrefoğlu Mosque in Beşşehir, the Yavuz Sultan Selim Mosque in Istanbul, the Shah-i Zinda necropolis in Uzbekistan, and the Alhambra Palace, the installation draws from architectural and cultural heritage.
This experience reveals the lost connections between traditional “geometric art” and today’s “media art” through interactive, algorithmic aesthetics.
1...Communication strategy & social media planning (Instagram, YouTube, website)
2...Agency coordination & content direction
3...Production lead for exhibition & making-of videos
4...Still asset production for digital and press use
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/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
🎯 Objective: To craft a communication strategy that reflected both the artist’s creative process and the conceptual purpose of the experience—within the collaborative framework of XTOPIA Immersive’s digital journey.
│ 🔓 continue → │ I was responsible for managing the digital communication channels of “Distributed Consciousness”, a multisensory immersive experience by artist Memo Akten that explores artificial intelligence, post-human mythologies, and ecological awareness through a poetic visual narrative.
/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
⚡ Challenge: To design and implement the UI and UX of the landing page using limited modular components—while translating a dense, symbolic narrative into a clean, infographic-based visual system.
🛠️ Solutions: I restructured existing components to build a visually and sonically engaging, educational user journey. This infographic-driven path was designed to spark curiosity and lead visitors toward the event registration form.
/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
🛠️ Solutions: Additionally, I developed a tailored
social media communication strategy and
led the creative direction and content
production process across social media assets,
working closely with third-party teams
to ensure thematic consistency.
/NIKE WELL FESTIVAL_istanbul_recap
level01_communicationstrategy_@hope alkazar_NikeUSA_NikeEmea
🔓 Continue →
Nike’s global Well Festival is built around a new definition of wellness — one that prioritizes physical, mental, and emotional health through five pillars: movement, mindfulness, nutrition, rest, and connection. I led the digital storytelling for the Istanbul edition, working 1:1 with the Nike USA & EMEA brand teams.
🎯 Focus: Holistic Fitness, Digital storytelling, Community
🛠️ My Role
Creative Lead & Strategist for the campaign’s social media assets:
1......Directed the content creation process from brief to post-production
2......Coordinated between global brand teams and local vendors
3......Oversaw execution of creative vision across social, photo & video assets
4......Aligned all communication with Nike’s tone and values
🚀 Outcome
The campaign’s highlight reel was published via Nike Well Festival’s Instagram and reshared by Nike Women Global. Though now archived, it served as a standout example of cross-regional collaboration, local insight, and brand alignment under pressure.
👥 Credits | Production: @afternoonfilmpro Photo: @uyberlin Agency: The Others Brand Experience Agency
/Mercedes Benz Fashion Week_Istanbul_2020
level01_communicationstrategy_@hope alkazar_NikeUSA_NikeEmea
⚡ Challenge & 🛠️ Solution:
During my 2021 internship at Mercedes-Benz Fashion Week Istanbul, which was held digitally due to Covid-19, I was responsible for producing detailed photographs for press and digital channels. As full-look shots were restricted to preserve the collection’s confidentiality, I later re-edited the visuals I captured into an experimental fashion series. This work explores the boundaries between fashion photography and visual manipulation through a bold, contemporary aesthetic.
