/motifs ad infinitum-remediation in time_selçuk artut
level01_communicationstrategy_@hope alkazar_xtopia immersive
Motifs ad Infinitum is an immersive interactive experience by Selçuk Artut, exhibited at HOPE Alkazar. Inspired by historical Islamic geometric patterns from the Esrefoğlu Mosque in Beşşehir, the Yavuz Sultan Selim Mosque in Istanbul, the Shah-i Zinda necropolis in Uzbekistan, and the Alhambra Palace, the installation draws from architectural and cultural heritage. This experience reveals the lost connections between traditional “geometric art” and today’s “media art” through interactive, algorithmic aesthetics.
1...Communication strategy & social media planning (Instagram, YouTube, website)
2...Agency coordination & content direction
3...Production lead for exhibition & making-of videos
4...Still asset production for digital and press use
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/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
🎯 Objective: To craft a communication strategy that reflected both the artist’s creative process and the conceptual purpose of the experience—within the collaborative framework of XTOPIA Immersive’s digital journey.
│ 🔓 continue → │ Distributed Consciousness is a multisensory immersive installation by Memo Akten that examines the relationship between human, nature, and artificial intelligence through a speculative narrative inspired by cephalopod cognition. Utilising AI systems trained on collective digital data, the work questions human-centered thinking and highlights the interconnected intelligence of living and non-living systems.
👥 Credit | Social Media: @theothersagency Production: @magicarm.co
/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
I developed a tailored communication strategy and led the creative direction and content production process across all assets, working closely with third-party teams to ensure thematic consistency. From printed assets to web design, I translated a complex immersive artwork into a clear narrative for audiences.
1...UX design 2...Social Media-led communication strategy 3...Printed media design
/Distributed Consciousness_memo akten
level01_communicationstrategy_@hope alkazar_xtopia immersive
⚡ Challenge: To design and implement the UI and UX of the landing page using limited modular components—while translating a dense, symbolic narrative into a clean, infographic-based visual system.
🛠️ Solutions: I restructured existing components to build a visually and sonically engaging, educational user journey. This infographic-driven path was designed to spark curiosity and lead visitors toward the event registration form.
/NIKE WELL FESTIVAL_istanbul_recap
level01_communicationstrategy_@hope alkazar_NikeUSA_NikeEmea
🔓 Continue →
Nike’s global Well Festival is built around a new definition of wellness — one that prioritizes physical, mental, and emotional health through five pillars: movement, mindfulness, nutrition, rest, and connection. I led the digital storytelling for the Istanbul edition, working 1:1 with the Nike USA & EMEA brand teams.
🎯 Focus: Holistic Fitness, Digital storytelling, Community
🛠️ My Role
Creative Lead & Strategist for the campaign’s social media assets:
1......Directed the content creation process from brief to post-production
2......Coordinated between global brand teams and local vendors
3......Oversaw execution of creative vision across social, photo & video assets
4......Aligned all communication with Nike’s tone and values
🚀 Outcome
The campaign’s highlight reel was published via Nike Well Festival’s Instagram and reshared by Nike Women Global. Though now archived, it served as a standout example of cross-regional collaboration, local insight, and brand alignment under pressure.
👥 Credits | Production: @afternoonfilmpro Photo: @uyberlin SM Agency: @theothersagency
/Mercedes Benz Fashion Week_Istanbul_2020
level01_communicationstrategy_lappartpr
⚡ Challenge & 🛠️ Solution: During my internship at L'appart PR, I involved in Mercedes-Benz Fashion Week Istanbul Shooting, which was held digitally due to Covid-19, I was responsible for producing detailed photographs for press and digital channels. As full-look shots were restricted to preserve the collection’s confidentiality, I later re-edited the visuals I captured into an experimental fashion series. This work explores the boundaries between fashion photography and visual manipulation through a bold, contemporary aesthetic.
